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1 04, 2014

$10 billion acquisition offer turned down by 366Pi

By |2018-01-25T04:28:55+05:30April 1st, 2014|Categories: Blog|0 Comments

Source: https://garylawrencelive.com It may be a child’s play to start a business organization but, it requires a panache,  élan, a verve, and tons of skills to raise a successful one. It isn't uncommon to witness a business persevering for manifold years before achieving a billion dollar valuation, organic [...]

7 03, 2014

Small Medium Business+ Social Media = Growth?

By |2018-03-15T17:22:17+05:30March 7th, 2014|Categories: Blog|Tags: , , , , , , , , , , , , , , , , , , , , , , , , |0 Comments

A while back LinkedIn and TNS conducted a survey research to find out how social media is driving growth for small and medium businesses. The outcome of the research applies not just to SMBs but startup and fortune companies as well. It’s not surprising to learn that SMBs are continually [...]

11 02, 2014

The demise of go-to-market (GTM) strategy & birth of GTSM

By |2018-01-25T04:28:56+05:30February 11th, 2014|Categories: Blog|Tags: , , , , , , , , , , , , , , , , , , |0 Comments

One fact which can’t be overlooked is that digital market is here to stay and is expected to evolve further in coming days. One way or another it’s going to be an inevitable need for any organization to adopt the adaptive model, the earlier the better. The future lies in empowering your employees to understand the pulse of millions of customers on the social platform.

27 01, 2014

Go-To-Market strategy is Passe`.Know Why & What’s New…

By |2018-01-25T04:28:56+05:30January 27th, 2014|Categories: Blog|Tags: , , , , , , , |1 Comment

Digital Market isn't a Bubble but a Ballon. The contemporary digital market is ever changing, ever evolving, ever expanding and a disruptive place where no framework applies. It’s the same with GTM framework as well. Businesses can’t just expect to “Go-To-Market” and create a dent. In a Coconut shell, the traditional approach to GTM is passé. To desire a GTM is no longer NORMAL. The new normal is to aspire for a GTSM i.e. Go-To-Social-Market. It’s no longer about just going to the market, but going with a specific Goal like branding, positioning, engagement, support, sales, etc.

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