Digital Branding: It’s About Creating Brandless Brands!! – Do you remember the world’s first national brand? It was “Sunlight Soap” launched in 1885 by the Lever Brothers. – Why businesses invest in branding? Because the power of the brand is young forever. – The evolution of digital channels has enabled brands to save on various expenses that used to get shifted to consumers as a price mark-up – The DNA of Digital branding is about getting an unmarked product delivered in a brown carton. This is what is called the brandless brand wherein the dynamics of consumerism has shifted – Digital branding is about having a direct conversation with the customers than yearning for the shelf space – The new brand assets are online feeds, conversations, and moments The new set of rules is getting written and it’s important for brands to stand out amidst the online chaos.