Does your marketing has a content personalisation strategy? Personalisation is no longer a secret weapon for marketers. It’s an established fact that personalisation has both qualitative & quantitative impact on a business. What content is to digital marketing, personalisation is to content strategy. It’s an important aspect of all the marketing activities. Despite this, organisations have a tough time overcoming the barriers to personalisation. Most of these barriers are either due to the limited understanding of the atomic structure of personalisation or inability to map the benefits of personalisation. One of the myths surrounding personalisation is that it is only for large enterprises with significant data & technology capabilities. The fact is that personalisation could be applied across the business lifecycle and throughout the content / customer journey.
Our “Digital Experience Personalisation” service is uniquely designed around business lifecycle, content journey, and design thinking.