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Digital Thoughts2020-08-07T14:00:34+05:30
2307, 2020

The Question Your Business should Ask

July 23rd, 2020|Categories: Digital Thoughts-Post|Tags: , , , |0 Comments

The COVID-19 crisis hasn't only impacted you but an entire spectrum of your internal & external stakeholders. Think customers, employees, operations, supply chains et al, the crisis has shifted everything to new ways and dimensions. This is the time where the importance of agnostic consulting companies increases manifolds. You need such people who could make your business ask tough [...]

2107, 2020

Marketing Transformation Maturity Model

July 21st, 2020|Categories: Digital Thoughts-Post|Tags: , , , , , , , , , , , , , , |0 Comments

Transformation in Marketing: Bridging the gap between digital & physical world Marketing has transitioned across four eras in the last four decades. The period 1975 to 1990s was analog era, 1990-2007 the Digital era, 2007-2018 the Connected era and 2019 onwards the Intelligent era. What started as digital has eventually transitioned into customer centricity and the transformation hasn't yet stopped. [...]

2007, 2020

Luxury of Marketing Experiments

July 20th, 2020|Categories: Digital Thoughts-Post|Tags: , , |0 Comments

The luxury of time that marketers used to enjoy until a few months back has disappeared after Covid-19. The new world is highly fluid that changes every day. Digital strategy in the fluid surroundings shouldn't be thought for months or years but days or weeks. In a way, the pace of digital transformation has increased. This pace demands every business [...]

2007, 2020

Strategies for uncertain times

July 20th, 2020|Categories: Digital Thoughts-Post|Tags: , , , |0 Comments

VUCA is an acronym that was first used in 1987 to stress the importance of resilient leadership. It's only in 2002 when the acronym started being used and discussed frequently. Thereafter, it got widely associated with strategic leadership in almost everything. VUCA stands for Volatile, Uncertain, Complex, Ambiguous. These are the #context in which the current and future state of anything needs [...]

2007, 2020

Don’t get Blurred with Randomness: Focus

July 20th, 2020|Categories: Digital Thoughts-Post|Tags: , , |0 Comments

The world is same as it used to be. The markets are the same as they were in the past. The consumers are still the same people. Companies are still the same as they were prior to the Covid-19. But, something has changed that has changed the way businesses used to approach marketing & sales. One such change is in [...]

2007, 2020

Post Crisis Reboot or Reset

July 20th, 2020|Categories: Digital Thoughts-Post|Tags: , , , , , |0 Comments

Companies and markets world over are in the midst of the crisis. A crisis after which will come a phase to "Reset" than "Reboot." There hardly is/was any company without a purpose driven leadership, department, team, or projects. The question is, will those purpose suffice the need to sustain & grow in post Covid period. The answer is, No! The [...]

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