Optimize Marketing ROI through Analogy

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Optimize Marketing ROI through Analogy

BnVdXk6CUAAYXKMThe person sitting across the table stare at me blankly for quite a time when I said ROI on marketing may never be optimum if it doesn’t pillion rides an analogy. It’s like creating your own storm for the rain to come than doing anything under the pseudonym wishful marketing. The underlying logic is that it should make sense to be able to get differentiated from a random activity; just like the difference between music and noise, picture and color.

The art of marketing lies in creating your own analogy and unfolding your own myth. The benefit of utilizing analogy lies in the speed and ease at which the message gets delivered and understood respectively. Marketing is also about imparting information in a way your audience can relate to, something that lies at the heart of content marketing. The best way to engage users is to create a bit of intrigue in your marketing.

The science of marketing via analogy lies in picking the right analogy and knowing how much of that should be picked. For every analogy there could always be a counter analogy. While leveraging upon similarities, make sure not to take an analogy to an extent that makes your context thin and fragile. It’s not only about connecting the dots, but also knowing which dots should be connected and which should be left. Not everything that falls en-route marketing is your milestone. That’s where an analogy expressway helps achieve differentiation and uniqueness.

Analogy in marketing applies to online, digital, social, internet or any other form of marketing channel. It’s like visualizing these channels or platforms as a ramp on which, like any other participant, you are trying to win the contest. While walking the ramp you also position yourself in the minds of your audience. You do that by finding the right parking space in your audience’s mind before anyone else.

Bottom Line: While picking analogy to create your marketing story, ensure it isn’t only about your products and services. Rather than story it would end as a brochure. Your audience coming to you is akin to you going to restaurant. You leave if you don’t like the menu or anything in particular. The same applies to your audience. They may settle with a competitor if your effort isn’t compelling enough.

So, what does your marketing looks like? Football, Fishing, Going on a first date, Driving, Parking, Hunting, etc.

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By |2018-03-15T17:01:30+05:30August 17th, 2015|Blog|0 Comments

About the Author:

I am an Entrepreneur by passion, Management Consultant by profession, Business Adviser by skill, and a Mentor by choice. I am a Management (MBA) grad and worked larger part of my career as an Independent Consultant with clients across the globe. As a Consultant my role has always been to plan and execute strategic business initiatives for companies looking to surpass the threshold at an inflection point. My focus primarily spread across following areas: Business Planning, Strategic Planning, Market Strategy, and Product Management. I have helped vast pool of clients with business investment activity and none of my business plans have ever failed to raise an investment. My Investment raising experience range from US$ 2 million to US$ 80 million. As a Business Adviser I've worked on few niche areas like Blue Ocean Strategy, Business Model Integration, Social Media Planning, Business Launch Strategy, Brand Planning, and Integrated Market Planning. I have always been an active member and knowledge contributor on Social Media and you can find my notes on relevant LinkedIn groups, open platform like Quora, in 140 characters on Twitter, and Company and SkyPiCast community page on Facebook. I am a voracious reader, silent speaker, loud writer, and an avid listener. You can easily find me writing too many blogs on my business' website. I appreciate creativity and innovation with lead by example attitude. As an Independent Consultant I always wanted to create success stories which I could share with people as my own. Hence, I Co-Founded a consulting business and top it up with a Tech venture. I am equally optimistic about continuing my success stories under the name of 366Pi group of companies. I trust I will be able to contribute to my clients' success as I always used to and look forward to networking and talking with fellow members.