Humans are hardwired for stories. We are not saying this but, science. There is hardly anyone without an untold story. It resides under each one of us. Successful brands have been leveraging storytelling since ages. Humans have a natural tendency to map their experiences with the stories they read, listen or view. Fictions are just like axioms. They help you speak the truth when truth isn’t sufficient to speak for itself. As long as we do not time travel in reality, stories have made them a possibility. Though fictional, but you now know a thing about fiction through above line. The question is, how do you unleash stories for your business and brand?