"How much of What to adopt in Digital" is one of the pressing issue faced by businesses. While under adoption may lead to a competitively disadvantageous position, over adoption may lead to the vulnerabilities of getting copied. The only thing that helps to differentiate is the way a business [...]
Reinvention requires rethinking and rethinking needs continuity of thought & action. One area where the word reinvention has become proverbial is digital transformation. Despite all the discussions on ways to rethink, the truth is that most of the transformation effort has failed to translate into significant gains. This failure [...]
Building Brand Transparency In The Digital Age: No Longer An Option But A Necessity Brand transparency and Consumer trust are the two necessities of modern marketing. Any positive or negative impact on one has a direct effect on another. Maintaining a balance between the two is a constant challenge [...]
There is hardly any discipline where creativity is not deemed important. If it's human to think then why creative thinking is a rare skill? Can creative thinking be taught or is inherent in a creative thinker? Is there some resemblance between science & creative thinking? Creative thinking is all [...]
