COVID-19 Impact on Businesses
Business Impact of Covid-19 Covid-19 impact on businesses during Q2: An overview of the insight published by HubSpot Does the idea of transitioning your business & teams online sounds daunting? If yes, then you are one of the many companies with slow learning curve. Irrespective of how much discomfortable it is for your business to move online, you can't just [...]
Road to 2025: Achieving Business Growth
Road to 2025: Millennials vs Gen Z Millennials vs Gen Z: The two generations that are so like, yet unlike, each other. No points for guessing that the road to business growth goes through these two generations. Government & businesses across the globe have one eye set on the ongoing crisis and another on the 2025-2030 growth plans. The [...]
Marketing in India
India and Marketing: A complex bonding. In a nation that keeps the heart embedded in head and religion inscribed in heart, marketing isn't easy. Marketing in India starts at a fag end. A vermillion here, talisman there, pieces of threads everywhere- it's tough to imagine marketing could fail when and where. This is a country where religion gets affixed [...]
Intermittent Business Breaks
Opportunities Amidst The Intermittent Breaks The growth trajectory of any business gets decided by how it approaches the unplanned breaks. Intermittent economic breaks, if envisioned in right manner, could become blessings in disguise. To survive the break and thrive in a post-break environment is something every business strives for. Building a resilient organization holds the key. The sign of [...]
Effectiveness Mapping
Business Effectiveness The taxi was leaving for destination but the driver was unsure of direction. Even internet wasn't working too great to use the map. The weather was uncertain too; monsoon usually is. The taxi was set in motion but, the driver was uncertain of reaching the destination in time. After losing track a few number of times and [...]
Sentiment Analysis
A newspaper goes through many hands before reaching your doorstep. The same applies to all those tweets and social media posts. It goes through various eyes before reaching you. It's easy to know the first individual that interacted with your post. But it is not easy to know the first person who could have actually seen your post first. [...]