Vision, Budget, or a gentle stroke of Luck: What drives your marketing success What makes some of the companies stand out from the rest? Why marketing strategy, despite being coveted, is kept confidential and protected? If business or marketing success hinges upon same set of principles, then why some brands [...]
Opportunities Amidst The Intermittent Breaks The growth trajectory of any business gets decided by how it approaches the unplanned breaks. Intermittent economic breaks, if envisioned in right manner, could become blessings in disguise. To survive the break and thrive in a post-break environment is something every business strives for. [...]
Business Effectiveness The taxi was leaving for destination but the driver was unsure of direction. Even internet wasn't working too great to use the map. The weather was uncertain too; monsoon usually is. The taxi was set in motion but, the driver was uncertain of reaching the destination in [...]
Being successful as an entrepreneur isn’t about cherry picking, but being a rag picker. You shouldn’t wait for the perfect condition, but learn how to leverage upon imperfect cauldron. Be like a rag picker that picks the most valuable rags out of the anything and everything littered around. Learn how to make life out of rags, every single day-every single hour, without loss of ebullience. An innate desire on the part of every organism to live beyond its income is what drives progress. And, you do that by making optimum utilization of the scare resources around yourself than seeking easy access to capital.