Vision, Budget, or a gentle stroke of Luck: What drives your marketing success What makes some of the companies stand out from the rest? Why marketing strategy, despite being coveted, is kept confidential and protected? If business or marketing success hinges upon same set of principles, then why some brands [...]
A newspaper goes through many hands before reaching your doorstep. The same applies to all those tweets and social media posts. It goes through various eyes before reaching you. It's easy to know the first individual that interacted with your post. But it is not easy to know the [...]
Branding hacks to follow in Post COVID time. Authenticity, no matter how small, always wins over the generic big. Brands should pay attention to the specifics. User psychology will matter more for brands to stand out with a true human face. It's not bad usability that always kills a [...]
Who is a digital winner? The effectiveness of any digital transformation initiative hinges upon how closely knit the strategies are. It boils down to the ultimate question, who is a digital winner? One who identifies the destination, or Who sets the direction, or the one who sets the pace, [...]
