Vision, Budget, or a gentle stroke of Luck: What drives your marketing success What makes some of the companies stand out from the rest? Why marketing strategy, despite being coveted, is kept confidential and protected? If business or marketing success hinges upon same set of principles, then why some brands [...]
Essential Personalization Statistics 2020 We are living through a time of extreme personalization, commonly known as hyper personalization in a world of marketing. Today, consumers prefer personalized omnichannel experiences. The evolving digital technology has evolved the consumers as well. For a brand, risk of getting ignored (ROI) is more costly [...]
Digital innovation is all around us and it's reshaping the future like never before. From self-driving Tesla cars to autonomous Uber taxis to Alpha Go- digital innovations are having a profound impact not only on businesses but, society and economy at large. One of the reasons businesses fail at digital [...]
It was at 4,750 feet above sea level that I received a not-so-smart stupidly dumb call on my smart phone from an aboriginal asinine at the stroke of midnight which brought me to end up writing this blog. I mean, come on!!!! What do you expect a person might be [...]
