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23 07, 2020

Personalization to Hyper Personalization: Things To Know About Customer Experience

By |2020-07-24T11:15:24+05:30July 23rd, 2020|Categories: Blog|Tags: , , , , , , , , , , , , , , , , , , , |0 Comments

Essential Personalization Statistics 2020 We are living through a time of extreme personalization, commonly known as hyper personalization in a world of marketing. Today, consumers prefer personalized omnichannel experiences. The evolving digital technology has evolved the consumers as well. For a brand, risk of getting ignored (ROI) is more costly [...]

21 07, 2020

Marketing Transformation Maturity Model

By |2020-07-23T14:59:55+05:30July 21st, 2020|Categories: Digital Thoughts-Post|Tags: , , , , , , , , , , , , , , |0 Comments

Transformation in Marketing: Bridging the gap between digital & physical world Marketing has transitioned across four eras in the last four decades. The period 1975 to 1990s was analog era, 1990-2007 the Digital era, 2007-2018 the Connected era and 2019 onwards the Intelligent era. What started as digital has eventually [...]

26 06, 2019

Growth Mindset: Why Some Companies Grow More

By |2019-06-26T20:06:45+05:30June 26th, 2019|Categories: Blog|Tags: , , , , , , , , , , , , , |0 Comments

Growth is the ultimate truth but, growth mindset isn’t. We are a generation driven by intellect than intelligence. Intellect is an outcome of the technological way of thinking. Intelligence, on the other hand, is insightful thinking. The insights that we generate based on observational seeking than published by someone. Insight [...]