Essential Personalization Statistics 2020 We are living through a time of extreme personalization, commonly known as hyper personalization in a world of marketing. Today, consumers prefer personalized omnichannel experiences. The evolving digital technology has evolved the consumers as well. For a brand, risk of getting ignored (ROI) is more costly [...]
Transformation in Marketing: Bridging the gap between digital & physical world Marketing has transitioned across four eras in the last four decades. The period 1975 to 1990s was analog era, 1990-2007 the Digital era, 2007-2018 the Connected era and 2019 onwards the Intelligent era. What started as digital has eventually [...]
Growth is the ultimate truth but, growth mindset isn’t. We are a generation driven by intellect than intelligence. Intellect is an outcome of the technological way of thinking. Intelligence, on the other hand, is insightful thinking. The insights that we generate based on observational seeking than published by someone. Insight [...]
