Vision, Budget, or a gentle stroke of Luck: What drives your marketing success What makes some of the companies stand out from the rest? Why marketing strategy, despite being coveted, is kept confidential and protected? If business or marketing success hinges upon same set of principles, then why some brands [...]
India and Marketing: A complex bonding. In a nation that keeps the heart embedded in head and religion inscribed in heart, marketing isn't easy. Marketing in India starts at a fag end. A vermillion here, talisman there, pieces of threads everywhere- it's tough to imagine marketing could fail when [...]
Transformation in Marketing: Bridging the gap between digital & physical world Marketing has transitioned across four eras in the last four decades. The period 1975 to 1990s was analog era, 1990-2007 the Digital era, 2007-2018 the Connected era and 2019 onwards the Intelligent era. What started as digital has eventually [...]
Marketing has become more than marketing, something that requires opposing skills for a business to succeed.