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29 07, 2020

The Hidden Drivers Of Marketing Success

By |2020-07-29T12:49:59+05:30July 29th, 2020|Categories: Blog|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |0 Comments

Vision, Budget, or a gentle stroke of Luck: What drives your marketing success What makes some of the companies stand out from the rest? Why marketing strategy, despite being coveted, is kept confidential and protected? If business or marketing success hinges upon same set of principles, then why some brands [...]

23 07, 2020

Personalization to Hyper Personalization: Things To Know About Customer Experience

By |2020-07-24T11:15:24+05:30July 23rd, 2020|Categories: Blog|Tags: , , , , , , , , , , , , , , , , , , , |0 Comments

Essential Personalization Statistics 2020 We are living through a time of extreme personalization, commonly known as hyper personalization in a world of marketing. Today, consumers prefer personalized omnichannel experiences. The evolving digital technology has evolved the consumers as well. For a brand, risk of getting ignored (ROI) is more costly [...]

28 01, 2020

Digital Transformation: Unlocking The Value

By |2020-02-12T12:05:29+05:30January 28th, 2020|Categories: Blog|Tags: , , , , , , , , , , , , , , , |0 Comments

Digital innovation is all around us and it's reshaping the future like never before. From self-driving Tesla cars to autonomous Uber taxis to Alpha Go- digital innovations are having a profound impact not only on businesses but, society and economy at large. One of the reasons businesses fail at digital [...]

7 01, 2019

Do You Innovate or Imitate Innovation

By |2020-07-22T07:46:37+05:30January 7th, 2019|Categories: Blog|Tags: , , , , , , , , , , , , , , , |0 Comments

How You Approach Innovation Is The Problem Every time I read “Reducing sales prospects due to weak business cycle” cited as a reason for decreasing share of innovators in businesses, I sigh!! Isn’t that’s one of the problems that innovation needs to solve? Genuine innovations are hardly affected by the [...]