Transformation in Marketing: Bridging the gap between digital & physical world Marketing has transitioned across four eras in the last four decades. The period 1975 to 1990s was analog era, 1990-2007 the Digital era, 2007-2018 the Connected era and 2019 onwards the Intelligent era. What started as digital has eventually [...]
Who is a digital winner? The effectiveness of any digital transformation initiative hinges upon how closely knit the strategies are. It boils down to the ultimate question, who is a digital winner? One who identifies the destination, or Who sets the direction, or the one who sets the pace, [...]
Digital innovation is all around us and it's reshaping the future like never before. From self-driving Tesla cars to autonomous Uber taxis to Alpha Go- digital innovations are having a profound impact not only on businesses but, society and economy at large. One of the reasons businesses fail at digital [...]
Of all the major shifts/transformations that businesses are gaping across the globe, reinventing operational model is the most common and inevitable one. No points for guessing that the need is driven by digital evolution. The digital technology has transformed every business into a services business, irrespective of whether it is [...]
