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21 07, 2020

Marketing Transformation Maturity Model

By |2020-07-23T14:59:55+05:30July 21st, 2020|Categories: Digital Thoughts-Post|Tags: , , , , , , , , , , , , , , |0 Comments

Transformation in Marketing: Bridging the gap between digital & physical world Marketing has transitioned across four eras in the last four decades. The period 1975 to 1990s was analog era, 1990-2007 the Digital era, 2007-2018 the Connected era and 2019 onwards the Intelligent era. What started as digital has eventually [...]

18 03, 2020

Digital Transformation and Strategy

By |2020-07-01T16:24:03+05:30March 18th, 2020|Categories: Digital Thoughts|Tags: , , , , , , , , , , , , |0 Comments

Who is a digital winner? The effectiveness of any digital transformation initiative hinges upon how closely knit the strategies are. It boils down to the ultimate question, who is a digital winner? One who identifies the destination, or Who sets the direction, or the one who sets the pace, [...]

26 06, 2019

Growth Mindset: Why Some Companies Grow More

By |2019-06-26T20:06:45+05:30June 26th, 2019|Categories: Blog|Tags: , , , , , , , , , , , , , |0 Comments

Growth is the ultimate truth but, growth mindset isn’t. We are a generation driven by intellect than intelligence. Intellect is an outcome of the technological way of thinking. Intelligence, on the other hand, is insightful thinking. The insights that we generate based on observational seeking than published by someone. Insight [...]

7 01, 2019

Do You Innovate or Imitate Innovation

By |2020-07-22T07:46:37+05:30January 7th, 2019|Categories: Blog|Tags: , , , , , , , , , , , , , , , |0 Comments

How You Approach Innovation Is The Problem Every time I read “Reducing sales prospects due to weak business cycle” cited as a reason for decreasing share of innovators in businesses, I sigh!! Isn’t that’s one of the problems that innovation needs to solve? Genuine innovations are hardly affected by the [...]