Vision, Budget, or a gentle stroke of Luck: What drives your marketing success What makes some of the companies stand out from the rest? Why marketing strategy, despite being coveted, is kept confidential and protected? If business or marketing success hinges upon same set of principles, then why some brands [...]
Business Effectiveness The taxi was leaving for destination but the driver was unsure of direction. Even internet wasn't working too great to use the map. The weather was uncertain too; monsoon usually is. The taxi was set in motion but, the driver was uncertain of reaching the destination in [...]
As a follow-up report, our initial plan was to keep it focused on sectors & industries within India and the post-pandemic strategies that should be followed to make India the axis of global growth. However, due to the recent turn of events and the ever-increasing importance of being strategic on Road, Air, and Water we diverted a bit from our initial plan. That means this series of reports will continue as India 3.0, 4.0, and as much as required to cover all the dots.
Covid 19 has impacted the world in insurmountable ways. Many experts & pundits believe the world will hit a reboot button once the tide will settle. However, the world isn't going to hit a "Reboot" button in post Covid-19 time. Rather, it will hit the "Reset" button. Post Covid world [...]