The taxi was leaving for destination but the driver was unsure of direction.
Even internet wasn’t working too great to use the map. The weather was uncertain too; monsoon usually is.
The taxi was set in motion but, the driver was uncertain of reaching the destination in time.
After losing track a few number of times and seeking help, the taxi finally reached its destination.
Delayed by 5-6 hours and soaked in exhaustion, there was nothing more left to be done.
The taxi completed the journey but failed to achieve the goal for which the journey was required.
Businesses are on a similar journey in post-covid world. Now is the time to think about efficiency, effectiveness, direction, and improvements.
Marketing is the first area that should be considered for improvements, followed by general and sales activities.