Digital Transformation

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27 07, 2020

Effectiveness Mapping

By |2020-07-31T11:17:38+05:30July 27th, 2020|Categories: Digital Thoughts-Post|Tags: , , , , , , , , , , , , , , , |0 Comments

Business Effectiveness The taxi was leaving for destination but the driver was unsure of direction. Even internet wasn't working too great to use the map. The weather was uncertain too; monsoon usually is. The taxi was set in motion but, the driver was uncertain of reaching the destination in [...]

21 07, 2020

Marketing Transformation Maturity Model

By |2020-07-23T14:59:55+05:30July 21st, 2020|Categories: Digital Thoughts-Post|Tags: , , , , , , , , , , , , , , |0 Comments

Transformation in Marketing: Bridging the gap between digital & physical world Marketing has transitioned across four eras in the last four decades. The period 1975 to 1990s was analog era, 1990-2007 the Digital era, 2007-2018 the Connected era and 2019 onwards the Intelligent era. What started as digital has eventually [...]

18 03, 2020

Digital Transformation and Strategy

By |2020-07-01T16:24:03+05:30March 18th, 2020|Categories: Digital Thoughts|Tags: , , , , , , , , , , , , |0 Comments

Who is a digital winner? The effectiveness of any digital transformation initiative hinges upon how closely knit the strategies are. It boils down to the ultimate question, who is a digital winner? One who identifies the destination, or Who sets the direction, or the one who sets the pace, [...]

3 03, 2020

The Art & Science of Storytelling 2.0

By |2020-07-01T16:29:02+05:30March 3rd, 2020|Categories: Digital Thoughts|Tags: , , , , , , , , , , , , |0 Comments

This post is in continuation to our earlier post on “The Art & Science Of Storytelling”. The question was, how to unleash stories for your business and brand? The answer is, it’s not magic but something to do with neurons. It’s natural for humans to associate with things of [...]