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20 02, 2021

Rebranding

By |2021-02-20T13:25:31+05:30February 20th, 2021|Categories: Blog, Branding, Marketing, Small, Medium, Emerging Businesses|Tags: , , , , , , , , , , , , , , , , |0 Comments

There are times when your business has to travel a journey of rebranding. There could be many reasons for rebranding, or you may not realize that you need to rebrand. So, to understand why your Business needs rebranding, it is important to understand rebrand first. What is Rebranding? [...]

29 07, 2020

The Hidden Drivers Of Marketing Success

By |2020-07-29T12:49:59+05:30July 29th, 2020|Categories: Blog|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |0 Comments

Vision, Budget, or a gentle stroke of Luck: What drives your marketing success What makes some of the companies stand out from the rest? Why marketing strategy, despite being coveted, is kept confidential and protected? If business or marketing success hinges upon same set of principles, then why some brands [...]

27 07, 2020

Intermittent Business Breaks

By |2020-07-29T16:33:04+05:30July 27th, 2020|Categories: Digital Thoughts-Post|Tags: , , , , , , , , , , , , , |0 Comments

Opportunities Amidst The Intermittent Breaks The growth trajectory of any business gets decided by how it approaches the unplanned breaks. Intermittent economic breaks, if envisioned in right manner, could become blessings in disguise. To survive the break and thrive in a post-break environment is something every business strives for. [...]

27 01, 2014

Go-To-Market strategy is Passe`.Know Why & What’s New…

By |2018-01-25T04:28:56+05:30January 27th, 2014|Categories: Blog|Tags: , , , , , , , |1 Comment

Digital Market isn't a Bubble but a Ballon. The contemporary digital market is ever changing, ever evolving, ever expanding and a disruptive place where no framework applies. It’s the same with GTM framework as well. Businesses can’t just expect to “Go-To-Market” and create a dent. In a Coconut shell, the traditional approach to GTM is passé. To desire a GTM is no longer NORMAL. The new normal is to aspire for a GTSM i.e. Go-To-Social-Market. It’s no longer about just going to the market, but going with a specific Goal like branding, positioning, engagement, support, sales, etc.