There are times when your business has to travel a journey of rebranding. There could be many reasons for rebranding, or you may not realize that you need to rebrand. So, to understand why your Business needs rebranding, it is important to understand rebrand first. What is Rebranding? [...]
Vision, Budget, or a gentle stroke of Luck: What drives your marketing success What makes some of the companies stand out from the rest? Why marketing strategy, despite being coveted, is kept confidential and protected? If business or marketing success hinges upon same set of principles, then why some brands [...]
Opportunities Amidst The Intermittent Breaks The growth trajectory of any business gets decided by how it approaches the unplanned breaks. Intermittent economic breaks, if envisioned in right manner, could become blessings in disguise. To survive the break and thrive in a post-break environment is something every business strives for. [...]
VUCA is an acronym that was first used in 1987 to stress the importance of resilient leadership. It's only in 2002 when the acronym started being used and discussed frequently. Thereafter, it got widely associated with strategic leadership in almost everything. VUCA stands for Volatile, Uncertain, Complex, Ambiguous. These are [...]
