There are times when your business has to travel a journey of rebranding. There could be many reasons for rebranding, or you may not realize that you need to rebrand. So, to understand why your Business needs rebranding, it is important to understand rebrand first. What is Rebranding? [...]
As India transitioned from one lockdown phase to another amidst the Covid-19 crisis, it seemed the priority all of a sudden shifted from the health & survival of the marginalized class to the sheer pleasure of intoxication. Is the move to allow liquor sale in the midst of the lockdown only about the state’s revenue? The answer is “Yes” and “No” both.