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27 07, 2020

Intermittent Business Breaks

By |2020-07-29T16:33:04+05:30July 27th, 2020|Categories: Digital Thoughts-Post|Tags: , , , , , , , , , , , , , |0 Comments

Opportunities Amidst The Intermittent Breaks The growth trajectory of any business gets decided by how it approaches the unplanned breaks. Intermittent economic breaks, if envisioned in right manner, could become blessings in disguise. To survive the break and thrive in a post-break environment is something every business strives for. [...]

15 05, 2020

Alcohol Economics

By |2020-06-19T23:58:26+05:30May 15th, 2020|Categories: OnDemand Reports|Tags: , , , , , , , , , , , , , , , |0 Comments

As India transitioned from one lockdown phase to another amidst the Covid-19 crisis, it seemed the priority all of a sudden shifted from the health & survival of the marginalized class to the sheer pleasure of intoxication. Is the move to allow liquor sale in the midst of the lockdown only about the state’s revenue? The answer is “Yes” and “No” both.

7 03, 2014

Small Medium Business+ Social Media = Growth?

By |2018-03-15T17:22:17+05:30March 7th, 2014|Categories: Blog|Tags: , , , , , , , , , , , , , , , , , , , , , , , , |0 Comments

A while back LinkedIn and TNS conducted a survey research to find out how social media is driving growth for small and medium businesses. The outcome of the research applies not just to SMBs but startup and fortune companies as well. It’s not surprising to learn that SMBs are continually [...]

11 02, 2014

The demise of go-to-market (GTM) strategy & birth of GTSM

By |2018-01-25T04:28:56+05:30February 11th, 2014|Categories: Blog|Tags: , , , , , , , , , , , , , , , , , , |0 Comments

One fact which can’t be overlooked is that digital market is here to stay and is expected to evolve further in coming days. One way or another it’s going to be an inevitable need for any organization to adopt the adaptive model, the earlier the better. The future lies in empowering your employees to understand the pulse of millions of customers on the social platform.