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27 07, 2020

Intermittent Business Breaks

By |2020-07-29T16:33:04+05:30July 27th, 2020|Categories: Digital Thoughts-Post|Tags: , , , , , , , , , , , , , |0 Comments

Opportunities Amidst The Intermittent Breaks The growth trajectory of any business gets decided by how it approaches the unplanned breaks. Intermittent economic breaks, if envisioned in right manner, could become blessings in disguise. To survive the break and thrive in a post-break environment is something every business strives for. [...]

17 08, 2015

Optimize Marketing ROI through Analogy

By |2020-07-23T15:58:50+05:30August 17th, 2015|Categories: Blog|Tags: , , , , , , , , , , , , , , , , , , , , |0 Comments

The person sitting across the table stare at me blankly for quite a time when I said ROI on marketing may never be optimum if it doesn’t pillion rides an analogy. It’s like creating your own storm for the rain to come than doing anything under the pseudonym wishful marketing. [...]

11 02, 2014

The demise of go-to-market (GTM) strategy & birth of GTSM

By |2018-01-25T04:28:56+05:30February 11th, 2014|Categories: Blog|Tags: , , , , , , , , , , , , , , , , , , |0 Comments

One fact which can’t be overlooked is that digital market is here to stay and is expected to evolve further in coming days. One way or another it’s going to be an inevitable need for any organization to adopt the adaptive model, the earlier the better. The future lies in empowering your employees to understand the pulse of millions of customers on the social platform.

27 01, 2014

Go-To-Market strategy is Passe`.Know Why & What’s New…

By |2018-01-25T04:28:56+05:30January 27th, 2014|Categories: Blog|Tags: , , , , , , , |1 Comment

Digital Market isn't a Bubble but a Ballon. The contemporary digital market is ever changing, ever evolving, ever expanding and a disruptive place where no framework applies. It’s the same with GTM framework as well. Businesses can’t just expect to “Go-To-Market” and create a dent. In a Coconut shell, the traditional approach to GTM is passé. To desire a GTM is no longer NORMAL. The new normal is to aspire for a GTSM i.e. Go-To-Social-Market. It’s no longer about just going to the market, but going with a specific Goal like branding, positioning, engagement, support, sales, etc.