The person sitting across the table stare at me blankly for quite a time when I said ROI on marketing may never be optimum if it doesn’t pillion rides an analogy. It’s like creating your own storm for the rain to come than doing anything under the pseudonym wishful marketing. [...]
A lot has been spoken and said about India, yet less has been said about the country. Few random searches over the most intelligent specie of our time, Google, is all it requires to get acquainted with the common jargons every trade Pundits, economists, or CEOs speak relative to India. [...]
Haste makes waste isn’t something oblivion to the world, yet, as a startup or amateur entrepreneur, many of us fall prey to this invisible trap. It’s too common to find one belonging to this clan of hastiness. This is the clan which takes decision, during infant business days, in haste [...]
I am talking about having a diversely skilled TOP management team to give your business a perfect 36. It has to be followed with a sharp product/service which makes everyone drool over it. Yes, the perfect 24 as the MIDDLE level of the business. Last but not the least, you need to have a perfect on ground execution team to compliment that 24, and it has to be a perfect 36 once again. Go out with that and see the orgasmic, sorry organic, growth you achieve.
