Context is one of the most powerful thing to understand and command for increasing marketing effectiveness. The sheer amount of global news that surrounds us, businesses often only consider global context; completely missing the local context. In many cases it's vice-versa. In absence of balanced view of the context, [...]
The world is same as it used to be. The markets are the same as they were in the past. The consumers are still the same people. Companies are still the same as they were prior to the Covid-19. But, something has changed that has changed the way businesses used [...]
Content builds engagements. Engagement translates into relationships. Relationships should be transparent. Transparency enhances trust. Trust drives business growth. It is as simple as this to drive your business growth. It all starts with a Content. Content strategy continues to be an enigma for many businesses across the globe. If [...]
A while back LinkedIn and TNS conducted a survey research to find out how social media is driving growth for small and medium businesses. The outcome of the research applies not just to SMBs but startup and fortune companies as well. It’s not surprising to learn that SMBs are continually [...]
