Context is one of the most powerful thing to understand and command for increasing marketing effectiveness. The sheer amount of global news that surrounds us, businesses often only consider global context; completely missing the local context. In many cases it’s vice-versa.
In absence of balanced view of the context, marketing fails to be empathetic to everyone that matters to the business. Fractured contextual view is also one of the reasons for leadership failures.
Context marketing is also one of the key ingredients of Content marketing success. A content without context always struggles to find an audience. A content with context knows everything about its audience and directly adds to the brand value of an organization.
The future is about ever shifting consumer preferences. Context marketing has a key role to play in that ever-shifting journey by crafting unique context driven experiences.