A newspaper goes through many hands before reaching your doorstep.

The same applies to all those tweets and social media posts. It goes through various eyes before reaching you.

It’s easy to know the first individual that interacted with your post.

But it is not easy to know the first person who could have actually seen your post first.

That’s where lies the importance of social listening.

Social listening isn’t only about what everyone is saying about your brand.

Social listening is also about knowing what they are saying for your competitors.

Listening enables understanding the sentiment of the market.

Knowing sentiment helps in increasing the effectiveness of marketing activities.

Are you listening? We can help.