Do you increase or decrease your marketing spend during economic uncertainty?
This is one common question making rounds on internet since the spread of covid.
I believe it’s not about marketing spend but marketing activities. Economic uncertainties are the best time to increase your marketing activities.
It’s a fact that consumer behaviour enters into an ever shifting zone during pandemics or uncertainties. It becomes important for a marketing team to undo the repetitive initiatives and try something contextual. It helps in remaining in sync with the changing customer behaviour.
Keep your business moving forward but with an empathy.
The New Marketing Dynamics in Post COVID time: Be known, Get Found, Achieve Growth
Drive customer engagement, deliver unique experiences, and achieve sustainable growth: In Post COVID scenario marketing needs to focus on all three in tandem
Customise marketing per business maturity to meet unique needs through unique strengths
In Post COVID world marketing is all about how it works than how it look and feel