Essential Personalization Statistics 2020 We are living through a time of extreme personalization, commonly known as hyper personalization in a world of marketing. Today, consumers prefer personalized omnichannel experiences. The evolving digital technology has evolved the consumers as well. For a brand, risk of getting ignored (ROI) is more costly [...]
Being successful as an entrepreneur isn’t about cherry picking, but being a rag picker. You shouldn’t wait for the perfect condition, but learn how to leverage upon imperfect cauldron. Be like a rag picker that picks the most valuable rags out of the anything and everything littered around. Learn how to make life out of rags, every single day-every single hour, without loss of ebullience. An innate desire on the part of every organism to live beyond its income is what drives progress. And, you do that by making optimum utilization of the scare resources around yourself than seeking easy access to capital.
Growth is the ultimate truth but, growth mindset isn’t. We are a generation driven by intellect than intelligence. Intellect is an outcome of the technological way of thinking. Intelligence, on the other hand, is insightful thinking. The insights that we generate based on observational seeking than published by someone. Insight [...]
How You Approach Innovation Is The Problem Every time I read “Reducing sales prospects due to weak business cycle” cited as a reason for decreasing share of innovators in businesses, I sigh!! Isn’t that’s one of the problems that innovation needs to solve? Genuine innovations are hardly affected by the [...]