Branding hacks to follow in Post COVID time.
- Authenticity, no matter how small, always wins over the generic big. Brands should pay attention to the specifics.
- User psychology will matter more for brands to stand out with a true human face. It’s not bad usability that always kills a brand, but sometimes lack of clarity & motivation does.
- There never was a time in the past when brand inclusivity could have mattered than it is now in the after corona world. Brand inclusivity is about adding accessibility attributes.
- Text, the secret ingredient of branding in the Post COVID era. Text is the foundation of digital marketing. Text transcends into images, voice, and videos.
- Building Human Connection: Brand needs to honest, human, and personalised to establish symbiotic association.