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Digital Thoughts2020-08-07T14:00:34+05:30
2707, 2020

Changing Face of Marketing

July 27th, 2020|Categories: Digital Thoughts-Post|Tags: , , |0 Comments

Do you increase or decrease your marketing spend during economic uncertainty? This is one common question making rounds on internet since the spread of covid. I believe it's not about marketing spend but marketing activities. Economic uncertainties are the best time to increase your marketing activities. It's a fact that consumer behaviour enters into an ever shifting zone during [...]

2707, 2020

Marketing Practices

July 27th, 2020|Categories: Digital Thoughts-Post|Tags: , , , |0 Comments

Consumer behaviour has entered an ever moulding space in a post Covid world. A few of those changes consumers are willing to keep and discard the rest. That means, marketers need to be proactive in understanding the change. Empathy, Emotion, Context and Giving (EECG) is what will decide the health of a business moving forward. Empathy to understand the [...]

2307, 2020

Feeding the Future

July 23rd, 2020|Categories: Digital Thoughts-Post|Tags: , , , |0 Comments

Context is one of the most powerful thing to understand and command for increasing marketing effectiveness. The sheer amount of global news that surrounds us, businesses often only consider global context; completely missing the local context. In many cases it's vice-versa. In absence of balanced view of the context, marketing fails to be empathetic to everyone that matters to [...]

2307, 2020

What If: Succeeding in the Post Pandemic World

July 23rd, 2020|Categories: Digital Thoughts-Post|Tags: , , , |0 Comments

To succeed in a post-pandemic world requires to prioritize your marketing and business activities. A part of it will depend on your intuitive capability and a part on design thinking abilities. The post-pandemic world will also witness new business alliances. If you are considering one such alliance then you need to be wise enough to choose between the essential [...]

2307, 2020

Resilient Marketer

July 23rd, 2020|Categories: Digital Thoughts-Post|Tags: , |0 Comments

We have written a lot about the importance of being a resilient marketer in the midst of the crisis. However, resilience is important to navigate through the crisis in progress as well as crisis yet to come. Once this phase is over, planning the return or recovery will be of paramount importance. But, that still wouldn't be the new [...]

2307, 2020

Marketing on the Edge

July 23rd, 2020|Categories: Digital Thoughts-Post|Tags: |0 Comments

Two prominent pillars of design thinking are the abilities for systemic reasoning and intuition. The former helps in breaking the complexity of a problem and when combined with latter it helps in visualizing the ideal future state. Customers lie at the focal point of design thinking. However, the beauty lies in possessing intuition for the way the ecosystem will [...]