Consumer behaviour has entered an ever moulding space in a post Covid world. A few of those changes consumers are willing to keep and discard the rest. That means, marketers need to be proactive in understanding the change. Empathy, Emotion, Context and Giving (EECG) is what will decide the [...]
The snag was always there. It’s the urge to free oneself from the self-inflicted captivity that blinkers the impediment. The detour to entrepreneurship always looks like a blue sky as compared to being a committal employee. Gifted are those who possess a vision to understand that the road to entrepreneurs’ demesne isn’t expressway, but an off-road experience. It’s akin to having bucolic dalliance with ephemeral things to be able to get that bowl of holy grail called success. You need not focus on the mountain to be conquered, but the small pebble in your shoes that may wear you out.
Disclaimer: The sinister “abysso” recalls Tartarus, and overall conjures a gorgeous image of the blind prognathous fish constellation the dark with the aching lambency of their bio-luminescence. The last sentence has nothing to do with the life-sentence alexithymia that one of the peers has left me with, and it was [...]
We are bunch of Optimistic People. We are High on our Adrenaline and optimism, that at time we get over-board to claim solve The Chicken and Egg Problem. This blog is our Tryst with Destiny, called Bootstrapping or Boots-Trapping.