Resource and budgetary constraint often cripples businesses from achieving expected benefit out of marketing. This has more to do with the ever proliferating online channels and ever shifting customer’s preferences. Selective targeting is like a mini-marketing plan, helping businesses to succeed available resources and budget.
Our selective targeting strategy is customised per lifecycle maturity and works at three broad levelsi.e. Need based, Value based, and Lifecycle based personalisation. What makes our selective targeting strategy unique is its application by design than otherwise.
Our team comes with a vast experience in helping businesses understand their customers’ needs, enhance the perceived value, and customise marketing message according to the customer journey map.
Digital is the age of brand less branding. This is an age wherein the face of competition, expectation, experience, and channel changes at a click of a mouse. This creates a two fold challenge for the brands i.e. getting a shelf space in customer’s mind and retaining the position. Brand reinforcement is about revisiting the roots of your brand to revitalise the brand positioning.
Brand reinforcement strategy at 366Pi is all about reaching out to your audience with a message they would like to hear and at the time and place preferred by them.
What makes us unique is our customised approach in helping businesses achieve brand consistency. It doesn’t matter through which touchpoint you reach a customer, we ensure your brand stand out from the crowd.
Content is the fuel that drives the engine of digital marketing. It helps in establishing brand transparency and gaining customer experience. What makes our content strategy unique is experience being its basis. What content is to digital marketing, personalisation is to content strategy.
We come with a vast experience in helping businesses with an integrated content strategy customised across the buyer journey. We ensure the content strategy is in aligned to the business goals and customer need.
Unique experiences require unique content. No matter how complex a customer journey you have, we ensure you don’t miss any touchpoint. Write to us to visualise your customer’s journey map and how to integrate your content across channels, context, and communication.
There is hardly any business or individual to whom social media isn’t known. A large number of businesses utilises social media to achieve various business goals, primarily to drive customer engagement, conversation, experience, and branding. However, the fundamentals of each of the social media for effective utilisation varies. Our social media strategy is designed in way that integrates your marketing to customer centric strategies.
Our uniqueness lies in helping you identify the right set of social media, and adopting unique approach for each of them in an integrated manner. Our team comes with more than a decade of successful social media utilisation to achieve various business goals.
Our uniqueness lies aligning data strategy with social media to help you make informed decision.