Resource and budgetary constraint often cripples businesses from achieving expected benefit out of marketing. This has more to do with the ever proliferating online channels and ever shifting customer’s preferences. Selective targeting is like a mini-marketing plan, helping businesses to succeed available resources and budget.
Our selective targeting strategy is customised per lifecycle maturity and works at three broad levelsi.e. Need based, Value based, and Lifecycle based personalisation. What makes our selective targeting strategy unique is its application by design than otherwise.
Our team comes with a vast experience in helping businesses understand their customers’ needs, enhance the perceived value, and customise marketing message according to the customer journey map.