Omni-channel Marketing
Positive return on investment through priorities alignmentMarketing Optimisation
Investing in values to outgrow the market
Digital marketing capability and roadmap audit is our Level Zero service for businesses with no digital marketing programs. On a digital marketing maturity curve, these are the companies with reactive marketing system in place. On the contrary, digital environment demands a proactive marketing system.
As a part of level zero service, we audit your capabilities and design the transition roadmap in a way that leverages upon your existing assets. Our team comes with more than a decade of first hand experience in helping small & medium businesses optimise their marketing through host of freely available tools.
What makes us unique is our design thinking based approach for marketing transformation.
Not having a digital marketing plan is same as having a plan but not following it. One of the reasons for this failure is either not having a multichannel experience or not having the granular understanding of the marketing. These are few of the problem areas that we address as a part of our Level One service i.e. digital marketing planning & integration.
As a part of level one service, we not only develop digital marketing plan but also integrate it with business’ goals and priorities. Our team comes with more than a decade of experience in helping businesses drive digital engagement and experience through contextual communication.
We keep customer experience at the centre of marketing plan through an approach that leverages upon ReThinking, ReImagining, and ReDesigning.
Omni-channel presence is no longer an option but a must-to-have thing for businesses. Amidst the proliferating online platforms, omni-channel presence is the basic need to reach out to the different segment of customers. However, omni-channel presence is one part of the story. To succeed requires marketing to be purpose driven. The value of purpose-driven marketing lies in its ability to convince the customers that the message is true and not just a marketing gimmick.
Purpose isn’t about competing but differentiating to maximise your reach to the customers. Our Level Two service is for companies with either no omni-channel plan or having a non integrated omni-channel presence. Our omni-channel marketing enables your business to speak uniform purpose and achieve brand resonance.
For companies situated higher on the digital marketing maturity curve, it matters to have an optimised approach to marketing. At such a position, it’s easier to burn capital for nothing. Growing faster than the market requires your marketing to be possess right intent, conscience, and discipline. It’s a position where businesses are often required to tradeoff between number of acquisitions and shareholder’s return.
Our Level Three service is for companies deep into marketing across paid, owned, and earned media and seeking optimisation. Our team comes with vast experience in helping businesses identify the value drivers worth the marketing budget.
Our uniqueness lies in optimising your marketing by identifying the core value drivers than something on the side lines. We optimise your return on marketing by identifying value drivers worth allocating resources and investment.