Is it only the Art of Storytelling that matters or Science and Maths as well?
Humans are hardwired for stories. We are not saying this but, science.
The importance of storytelling in business & marketing is known since ages. There is hardly any brand that do not harness the power of storytelling.
There is hardly anyone without an untold story.
It resides under each one of us. Successful brands have been leveraging storytelling since ages.
Humans have a natural tendency to map their experiences with the stories they read, listen or view. Fictions are just like axioms. They help you speak the truth when truth isn’t sufficient to speak for itself. As long as we do not time travel in reality, stories have made them a possibility. Though fictional, but you now know a thing about fiction through above line.
The question is, how do you unleash stories for your business and brand? How do you marry art, science, and mathematics to create a compelling story? This is where we can help.
The literal translation of Homo sapiens is Wise Man. What is it that makes someone wise in real sense?
A wise man knows that every company has a story to tell than a product to sell.
At a time when attention is shattered & scattered, knowing the science of storytelling could help your brand grab a piece of consumer’s mind as well as amplify your story.