Purpose Driven Marketing: Does it always sets you apart from your competitors? No is the answer. – The value of purpose-driven marketing lies in its ability to convince the customers that the message is true and not just a marketing gimmick. We help you unlock the value of your purpose. – In the age of conscientious living, it makes sense for marketing to address societal issues. But, in doing so businesses need to be careful with global cultural disparity. We help you set the right language & tone for your marketing. – Purpose is not about saying to compete but, communicating to differentiate. It’s about making life meaningfully better for everyone. We help you find the purpose. – Honesty and Transparency in marketing is the best approach to gain a customer’s trust. It keeps the momentum with you even if things saturate. We help your marketing gain velocity and momentum. – 46% of global consumers think brands have better ideas for solving their country’s problems. – 53% think brands can do more to solve social ills than the government.