How to maximize the return on investment in digital is one of those questions that every business struggles to answer. While the question is internal to a business, its answer lies in the external environment.

It’s not only the business model that is in transition but, customers’ expectations as well. This is one area where enterprises need to keep reinventing the wheel. Digital customers don’t only demand exemplary experience but, excellent outcomes as well.

Covered in the insight below are three areas where every business, irrespective of industry or sector, needs to focus to be able to maximize their digital ROI.