Digital Strategy
"How much of What to adopt in Digital" is one of the pressing issue faced by businesses. While under adoption may lead to a competitively disadvantageous position, over adoption may lead to the vulnerabilities of getting copied. The only thing that helps to differentiate is the way a business communicates in an integrated manner. This is where "Digital" plays [...]
Next-Gen Model
Reinvention requires rethinking and rethinking needs continuity of thought & action. One area where the word reinvention has become proverbial is digital transformation. Despite all the discussions on ways to rethink, the truth is that most of the transformation effort has failed to translate into significant gains. This failure could be attributed to making the wrong choice of the [...]
Brand Transparency
Building Brand Transparency In The Digital Age: No Longer An Option But A Necessity Brand transparency and Consumer trust are the two necessities of modern marketing. Any positive or negative impact on one has a direct effect on another. Maintaining a balance between the two is a constant challenge for the modern marketer or marketing teams. We help you [...]
Creative Thinking 1.0
There is hardly any discipline where creativity is not deemed important. If it's human to think then why creative thinking is a rare skill? Can creative thinking be taught or is inherent in a creative thinker? Is there some resemblance between science & creative thinking? Creative thinking is all about thinking something that is new as well as valuable. [...]
Digital Transformation in Oil and Gas
Is this a high-time for the Oil & Gas industry to consider full-scale digital transformation? Connectivity is the best thing that happened with digital evolution. It has not only empowered individuals but also opened new opportunities for businesses. In the last four decades, companies in the Oil & Gas industry has failed to leverage technological adoption. The industry has [...]
Travel & Tourism
Travel & Tourism is at the forefront of digital disruption. The way people used to travel has undergone a massive shift in terms of experience and expectation. Despite all the shift, the travel & tourism sector has only witnessed the first wave of digital disruption. To survive & thrive through the second wave of digital transformation the travel industry [...]