Game-changing innovations, Change agents, and Catalyst of change are some of the commonly used words when it comes to digital transformation. The fact is that the digital economy is in progress and to survive & thrive businesses need to transform. On one hand, there is a need to transform [...]
How to maximize the return on investment in digital is one of those questions that every business struggles to answer. While the question is internal to a business, its answer lies in the external environment. It's not only the business model that is in transition but, customers' expectations as [...]
The importance of personalisation in B2B marketing. According to a survey, 58% of B2B marketers believe that, of many things, personalisation will affect their 2020 marketing plans. The digital revolution has reached a stage where marketing is at an inflection point. The modern marketer (CMO) is at the cusp [...]
