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How to maximize the return on investment in digital is one of those questions that every business struggles to answer. While the question is internal to a business, its answer lies in the external environment. It's not only the business model that is in transition but, customers' expectations as [...]

The importance of personalisation in B2B marketing. According to a survey, 58% of B2B marketers believe that, of many things, personalisation will affect their 2020 marketing plans. The digital revolution has reached a stage where marketing is at an inflection point. The modern marketer (CMO) is at the cusp [...]