Digital Banking
Digital Transformation In Financial Institutions - Change in consumer expectation and the rise of disruptive market entrants, the services industry is surrounded by various challenges - Transformation is inevitable to be able to transform the challenges into opportunities - Time to market and agility are the common objective behind adopting digital technology - Financial and other organizations need to [...]
Digital Enterprise
Towards Becoming A Digital Enterprise Success in the digital age hinges upon a business' ability to rethink its key aspects. Your business may be prone to bankruptcy if it still doesn't know why it matters to become a digital enterprise. By 2020, 30% of industry revenue will come from the new business model. Digital technologies are as lean as [...]
Purpose Driven Marketing
Purpose Driven Marketing: Does it always sets you apart from your competitors? No is the answer. - The value of purpose-driven marketing lies in its ability to convince the customers that the message is true and not just a marketing gimmick. We help you unlock the value of your purpose. - In the age of conscientious living, it makes [...]
Brandless Brand
Digital Branding: It's About Creating Brandless Brands!! Do you remember the world's first national brand? It was "Sunlight Soap" launched in 1885 by the Lever Brothers. Why businesses invest in branding? Because the power of the brand is young forever. The evolution of digital channels has enabled brands to save on various expenses that used to get shifted to [...]
Survive & Thrive
Game-changing innovations, Change agents, and Catalyst of change are some of the commonly used words when it comes to digital transformation. The fact is that the digital economy is in progress and to survive & thrive businesses need to transform. On one hand, there is a need to transform and on another the requirement to maximize the ROI on [...]
Digital Consumption
How to maximize the return on investment in digital is one of those questions that every business struggles to answer. While the question is internal to a business, its answer lies in the external environment. It's not only the business model that is in transition but, customers' expectations as well. This is one area where enterprises need to keep [...]