20 07, 2020

Luxury of Marketing Experiments

By |2020-07-20T17:35:45+05:30July 20th, 2020|Categories: Digital Thoughts-Post|Tags: , , |0 Comments

The luxury of time that marketers used to enjoy until a few months back has disappeared after Covid-19. The new world is highly fluid that changes every day. Digital strategy in the fluid surroundings shouldn't be thought for months or years but days or weeks. In a way, the pace [...]

3 07, 2020

B2B Marketing in Transition

By |2020-07-03T15:51:04+05:30July 3rd, 2020|Categories: Digital Thoughts-Post|Tags: , |0 Comments

Until the spread of COVID-19 pandemic, a large part of B2B marketing strategy used to hinge upon the annual cycle of trade shows, seminars, and exhibitions. In post-covid world that cycle stands as broken as the global supply chain. The barriers for face-to-face business are at an all time [...]

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