The luxury of time that marketers used to enjoy until a few months back has disappeared after Covid-19.
The new world is highly fluid that changes every day. Digital strategy in the fluid surroundings shouldn’t be thought for months or years but days or weeks.
In a way, the pace of digital transformation has increased. This pace demands every business function to transform.
Look around to witness the pace at which companies are transforming selectively at a rapid pace.
- Banking channels have moved online
- Healthcare is shifting to Telehealth in bits & parts
- Insurance into self-service claims
- Retail into contactless shopping
All of a sudden “Digital” seems to have become the core of the new world. This is a unique time to be into as everyone is experimenting with improvisation & experimentation.
A few of the things might return to the old ways but, a lot more things are going to get changed forever.
Is your company piloting new digital initiatives at a scale & speed as desired in the post-COVID world? We can help with an independent perspective on everything you do. Write to us.