E-Commerce success in India: Factors & Insights

By |2018-01-25T04:28:55+05:30April 15th, 2014|Categories: Blog, Functional Practices, Services, Small, Medium, Emerging Businesses, SME and Startup|Tags: , , , , , , , , |0 Comments

It’s not uncommon to witness horde of e-commerce companies designing strategies around the digital media. And, one market which has become a cauldron of e-commerce companies is India. From regional minnows to international heavyweights, the market has become a beehive buzzing with strategic decisions and tactical plans. A large market size (1.2+ Billion Population), young and aspirational consumer base, ever increasing digital revolution, and adoption of new age technology are some of the factors adding to this line-up.