BMW and its Logo: The Brand Story BMW was originally an aircraft manufacturing company. It was Germany's lost in the World War 1 that made it a car manufacturer and a brand that we know today. It was the Treaty of Versailles that marked the end of the first [...]
The engine of B2B marketing rides on inspiration. If your marketing can't inspire business leaders then it's as good as speaking to a deaf. This seems like an insurmountable challenge in the current times of information overdose. This is not about applying "The Six Thinking Hats" approach, as pioneered [...]
Until the spread of COVID-19 pandemic, a large part of B2B marketing strategy used to hinge upon the annual cycle of trade shows, seminars, and exhibitions. In post-covid world that cycle stands as broken as the global supply chain. The barriers for face-to-face business are at an all time [...]
Building Brand Transparency In The Digital Age: No Longer An Option But A Necessity Brand transparency and Consumer trust are the two necessities of modern marketing. Any positive or negative impact on one has a direct effect on another. Maintaining a balance between the two is a constant challenge [...]
