The engine of B2B marketing rides on inspiration. If your marketing can’t inspire business leaders then it’s as good as speaking to a deaf. This seems like an insurmountable challenge in the current times of information overdose.
This is not about applying “The Six Thinking Hats” approach, as pioneered by Dr. Edward De Bono. Decision making is a complex process and when it comes to inspiring B2B leaders, your content needs to make some bold decisions. In a typical corporate setup, such bold decision gets overshadowed by inside the box thinking.
Here comes the concept of “Corkscrew” thinking, pioneered by Winston Churchill during the Second World War.
If you B2B marketing is struggling to achieve the desired result, then we can help you unscrew the cork.