VUCA is an acronym that was first used in 1987 to stress the importance of resilient leadership. It's only in 2002 when the acronym started being used and discussed frequently. Thereafter, it got widely associated with strategic leadership in almost everything. VUCA stands for Volatile, Uncertain, Complex, Ambiguous. These are [...]
The world is same as it used to be. The markets are the same as they were in the past. The consumers are still the same people. Companies are still the same as they were prior to the Covid-19. But, something has changed that has changed the way businesses used [...]
Companies and markets world over are in the midst of the crisis. A crisis after which will come a phase to "Reset" than "Reboot." There hardly is/was any company without a purpose driven leadership, department, team, or projects. The question is, will those purpose suffice the need to sustain & [...]
The engine of B2B marketing rides on inspiration. If your marketing can't inspire business leaders then it's as good as speaking to a deaf. This seems like an insurmountable challenge in the current times of information overdose. This is not about applying "The Six Thinking Hats" approach, as pioneered [...]
