The luxury of time that marketers used to enjoy until a few months back has disappeared after Covid-19. The new world is highly fluid that changes every day. Digital strategy in the fluid surroundings shouldn't be thought for months or years but days or weeks. In a way, the pace [...]
VUCA is an acronym that was first used in 1987 to stress the importance of resilient leadership. It's only in 2002 when the acronym started being used and discussed frequently. Thereafter, it got widely associated with strategic leadership in almost everything. VUCA stands for Volatile, Uncertain, Complex, Ambiguous. These are [...]
The world is same as it used to be. The markets are the same as they were in the past. The consumers are still the same people. Companies are still the same as they were prior to the Covid-19. But, something has changed that has changed the way businesses used [...]
Companies and markets world over are in the midst of the crisis. A crisis after which will come a phase to "Reset" than "Reboot." There hardly is/was any company without a purpose driven leadership, department, team, or projects. The question is, will those purpose suffice the need to sustain & [...]
