Context is one of the most powerful thing to understand and command for increasing marketing effectiveness. The sheer amount of global news that surrounds us, businesses often only consider global context; completely missing the local context. In many cases it's vice-versa. In absence of balanced view of the context, [...]
To succeed in a post-pandemic world requires to prioritize your marketing and business activities. A part of it will depend on your intuitive capability and a part on design thinking abilities. The post-pandemic world will also witness new business alliances. If you are considering one such alliance then you [...]
We have written a lot about the importance of being a resilient marketer in the midst of the crisis. However, resilience is important to navigate through the crisis in progress as well as crisis yet to come. Once this phase is over, planning the return or recovery will be [...]
Two prominent pillars of design thinking are the abilities for systemic reasoning and intuition. The former helps in breaking the complexity of a problem and when combined with latter it helps in visualizing the ideal future state. Customers lie at the focal point of design thinking. However, the beauty [...]
